David IssaDavid IssaI help leaders decide what’s worth building, then build it with them.
David IssaHow can I help you?
An AI that answers in my voice, from what I’ve written. It can be wrong. I keep a record of what’s asked here, and who asked it, to read later; please don’t share anything private. Privacy
HelloDesigning how organizations decide and build
I founded XenLogic with my father in 2003, building data platforms for global health organizations. Since then I’ve led strategy and design at agencies, run Pivotal Labs in Atlanta, co-founded a pharmacy platform, and served as a fractional CTO.
The work has always been the same: helping people decide what’s worth building, then building it with them. Now that AI makes building cheap, the deciding is the hard part. So I’m relaunching XenLogic to do exactly that. Read the story
NowWhat I’m doing
- XenLogic
Relaunching the strategy and design consultancy I founded in 2003, for the AI era. xenlogic.com
- PipCare
Fractional CTO since 2023. PipCare builds AI care navigation for surgical patients.
- Tekton Labs
Strategic advisor.
- Acquired Taste
A podcast with Jeremy Belcher about design for people who build. Listen
- Design Language
Writing on design for people who build. Read it
Updated October 2026
Work with meThrough XenLogic
“Code used to be scarce. Now building is cheap, and the only scarce thing left is being right about what to build.”
I take on work through XenLogic, and I lead every engagement myself. If you’re deciding what to change with AI, start there.